| 《心理月刊》2012年广告价格 |
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历史更新日期：2012/5/10 15:57:28 归档日期：
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| Position |
1~5 |
6~11 |
12~17 |
18~23 |
24+ |
| FRONT COVER GATEFOLD 封面拉页 |
1,080,000.00 |
1,080,000.00 |
1,080,000.00 |
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| FIRST BEAUTY/ FASHION DOUBLE PAGE SPREAD 美容 / 时装第一跨页 |
650,000.00 |
650,000.00 |
650,000.00 |
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| SECOND BEAUTY/ FASHION DOUBLE PAGE SPREAD 美容 / 时装第二跨页 |
625,000.00 |
625,000.00 |
625,000.00 |
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| THIRD BEAUTY/ FASHION DOUBLE PAGE SPREAD 美容 / 时装第三跨页 |
600,000.00 |
600,000.00 |
600,000.00 |
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| FOURTH BEAUTY/ FASHION DOUBLE PAGE SPREAD 美容 / 时装第四跨页 |
585,000.00 |
585,000.00 |
585,000.00 |
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| FIVETH BEAUTY/ FASHION DOUBLE PAGE SPREAD 美容 / 时装第五跨页 |
570,000.00 |
570,000.00 |
570,000.00 |
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| DOUBLE PAGE SPREAD BEFORE TOC 目录前跨页 |
555,000.00 |
555,000.00 |
555,000.00 |
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| FIRST FULL PAGE/ FP FACING MASTHEAD 第一版权旁页 |
300,000.00 |
300,000.00 |
300,000.00 |
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| SECOND FULL PAGE/ FP FACING MASTHEAD 第二版权旁页 |
280,000.00 |
280,000.00 |
280,000.00 |
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| DOUBLE PAGE SPREAD BEFORE EDITOR'S LETTER 卷首语前跨页 |
500,000.00 |
475,000.00 |
450,000.00 |
425,000.00 |
400,000.00 |
| FULL PAGE FACING EDITOR'S LETTER 卷首语 |
260,000.00 |
247,000.00 |
234,000.00 |
221,000.00 |
208,000.00 |
| DOUBLE PAGE SPREAD WITHIN 1ST THIRD OF THE MAGAZINE \ 杂志前1/3部份跨版 |
436,000.00 |
414,200.00 |
392,400.00 |
370,600.00 |
348,800.00 |
| FULL PAGE WITHIN 1ST THIRD OF THE MAGAZINE \ 杂志前1/3部份整版 |
218,000.00 |
207,100.00 |
196,200.00 |
185,300.00 |
174,400.00 |
| DOUBLE PAGE SPREAD WITHIN 1ST HALF OF THE MAGAZINE \ 杂志前1/2部份跨版 |
400,000.00 |
380,000.00 |
360,000.00 |
340,000.00 |
320,000.00 |
| FULL PAGE WITHIN 1ST HALF OF THE MAGAZINE \ 杂志前1/2部份整版 |
200,000.00 |
190,000.00 |
180,000.00 |
170,000.00 |
160,000.00 |
| DOUBLE PAGE SPREAD FOR OURLIFE/ BEAUTY/ BETTER LIFE 悦生活\ 美丽\ 生活方式栏目内跨版 |
364,000.00 |
345,800.00 |
327,600.00 |
309,400.00 |
291,200.00 |
| FULL PAGE FOR OURLIFE/ BEAUTY/ BETTER LIFE 悦生活\ 美丽\ 生活方式栏目内整版 |
182,000.00 |
172,900.00 |
163,800.00 |
154,700.00 |
145,600.00 |
| INSIDE BACK COVER 封三 |
270,000.00 |
270,000.00 |
270,000.00 |
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| INSIDE BACK COVER SPREAD 封三跨页 |
540,000.00 |
540,000.00 |
540,000.00 |
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| OUTSIDE BACK COVER 封底 |
540,000.00 |
540,000.00 |
540,000.00 |
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| OUTSIDE BACK COVER GATEFOLD 封底折页 |
900,000.00 |
900,000.00 |
900,000.00 |
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SHOULD PSYCHOLOGIES ACCEPT PAYMENT IN US$, IT WILL BE SETTLED AT THE EXCHANGE RATE ISSUED BY PBOC ON THE DAY OF PAYMENT.
如《心理月刊》接受美金付款方式，就以付款当日中国人民银行所公布的人民币对美金的外汇比价折算。 |
| GROUP PACKAGE DISCOUNT 组合广告折扣 |
(ELLE, MARIE CLAIRE, WOMAN'S DAY, FAMINA, ELLE DECORATION, ELLE MEN, CAR AND DRIVER)MINIMUM 3
INSERTIONS PER TITILE REQUIRED FOR ONE CALENDAR YEAR 一年内每本杂志至少投放三期广告
TWO-MAGAZINE BUY 投放两本杂志 5%
THREE-MAGAZINE BUY 投放三本杂志 6%
FOUR-MAGAZINE BUY 投放四本杂志 7%
FIVE-MAGAZINE AND UP 投放五本杂志以上 9% |
INSERTION ORDER DEADLINE 版位预定截止日期
8 WEEKS
PRIOR TO ON SALE DATE出版日期前八周 |
MATERIAL DEADLING 软片交稿截止日期
6 WEEKS PRIOR TO ON SALE DATE出版日期前六周 |
PUBLICATION DATE 出版日期
PSYCHOLOGIES IS ON SALE MONTHLY， ON THE 20TH OF THE MONTH PRECEDING COVER DATE《心理月刊》于封面日期前一个月的20日上市 |
POLICY FOR SPECIAL FORMAT 杂志中特殊形式的规定
THE SPECIAL FORMAT PAPER SHOULD NOT THICKER THAN PSYCHOLOGIES COVER PAPER 210g, IF EXCEED 210g, 30% EXTRA MEDIA COST WILL BE CHARGED特殊纸的厚度不得超过《心理月刊》封面的厚度，即厚度不得超过210克纸 |
PRODUCTION COST FOR ADVERTORIAL MADE BY PSYCHOLOGIES MAGAZINE 软文制作费
A．RMB4000/P, ONLY FOR EDITING OR PRODUCT SHOOTING B．RMB5500/P，INC. ONE MODEL AND ONE STYLIST COSTSA．RMB4000/页，只编辑排版
B．RMB5500/页，包括一名模特和一名化妆师的费用 |
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历史价格表查询：
·《心理月刊》2012年广告价格
·《心理月刊》2009年广告价格
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