China’s Leading Brand of Bridal

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Best Choice for Newlyweds
新婚的时尚梦想计划书 
纪念人生最美时刻第一选择

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杂志优势
The Advantages of COSMO Bride
最优雅美丽的婚尚圣经
The most elegant and fashion wedding bible for brides
最闪耀国际国内全明星阵容
The most glittering international and domestic all-star cast
最创意贴心的婚礼方案和新婚生活指南
The most creative and intimate wedding programs and fresh
marriage lifestyle guidebook
中国目前唯一一本定位高端，引领时尚、传递国际最新潮流
的婚尚生活杂志，拥有英国、澳大利亚国际版权强大支持。
It is deined as the exclusive trendy wedding magazine, which is
targeting at high-end positioning and conveying the global fashion
elements. In addition, by British and Australia Cosmo Bride
copyright are strongly supporting Cosmo Bride China.
Flagship Brand Of     Bridal  Periodicals.Top fashion        media group
—Trends’ professional      bridal magazine.
Top 1中国婚尚杂志

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精彩内容组合 经典与潮流融合 创新与实用并重
The magazine covers up the brilliant content, and contains both classic and trendy
elements. It is laying equal stress on the originality and practical information for readers.
新婚的创意与幸福
Wedding Originality and Happily Ever After
全面的新婚知识  新鲜的报道角度  最美的婚礼看点
Providing wide knowledge of wedding and marriage for newlyweds, and presenting the bran-
new cover point of view, and demonstrating the most gorgeous weddings to the readers.
新人的美丽与魅力
How to be the Most Stunning and Glamorous Newlyweds
打造一生中最美的记忆  塑造梦一般永恒的一天
We are committed to create the most beautiful memory of lifetime for brides since her
childhood and assist the new couples to complete a dreamlike day in their memory forever.
新生活的智慧与修养
Wisdom and cultivation of new life
展示婚礼的不同可能  开发婚姻的美满潜力
We will demonstrate the weddings’ differences and introduce the unique elements for the
readers in order to help them exploring the potential for a wonderful wedding.

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婚尚潮流 前瞻态度
引领国际婚尚潮流，呈现最前沿的婚尚视角与态度，策划国际性婚尚大事件、发布婚尚潮流趋势、传递明星
婚姻态度。《时尚新娘》以成就梦想、追求完美、创新人生的理念与读者展开深度的精神层次沟通，帮助读
者踏上通往幸福的道路。
Strong Influence on       Top Bridal Trends!
k时尚制造 Made in COSMO Bride
k蜜月新概念 Honeymoon Escape
k幸福时光 Happy Notebook
k真实婚礼 Wedding Show
k 3S夫妻 Sexy Smart Sentimental
k名家智囊团 Love Actually
k色爱 Love&Happiness
精彩栏目
完美·梦想·幸福

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        The Flagship Bridal Fashion and A  Bridal  Fashion Bible!
k珍宝箱 Amazing Jewels
k珍爱传奇 Jewelry Legend
k婚尚报告 White Wave
k礼装定制指南 Arena
k婚堂有型男 The Man We Love
k盛装梦想 和 珠宝梦想Dream Story
k蜜月旅行箱 In Sweet Cases
精彩栏目
 优雅·自然·性感
顶级婚尚盛装
最前沿的婚尚盛装搭配指导，最顶级的国际潮流资讯分享。秉承全球《COSMO Bride》特色，优雅、自然、性感的
时尚修养，为读者深入解析新婚新人、嘉宾的服饰珠宝礼仪文化，呈现顶级精美视觉和美装搭配指导。

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新婚期美妆魔法
敏锐捕捉国际最新美妆潮流，为时尚新娘、新郎的婚前护肤养颜、美容、美体提出最实效而权威的意见，满
足新婚期特殊人群对于婚前美容的急切需求。国际顶级潮流与本土实用资讯完美整合，提供美丽的视觉享
受与获得魅力的实用方案。
                                       With Practical, Luxury Vision And Detailed Analysis.
精彩栏目
k新妆色 Bridal Look
k新肌课 Bridal Skin Care
k养生与灵修 Body Wisdom
k婚前急救站 Beauty Solutions
k丝密话题 Great Hair Style
k时尚梦工厂 Bride’s Dreamworks
k蜜月旅行箱 In Sweet Cases
k更爱他The Man We Love
美丽·魅力Top Bridal BeautyCombined

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打造新婚的幸福与品位
深度考量新人婚前与新婚期需求，为读者提供全方位的品位资讯。生活方式版块涵盖高格调家居装饰、高品
质美食美酒、创意奢华蜜月旅行、艺术古董收藏等，一网打尽所有新生活品位“须知”，是新婚期必备时尚宝典。
k创意婚礼  Wedding Ideas
k二人新世界 Sweet Home
k新收藏 Art&Antique
k爱之饕餮 Fantastic Banquet
k最佳现场Big-Day Venue
k新婚礼单 Wish List
精彩栏目
 Classy, Trendy , Practical & Wisdom! 
格调·品质·趣味

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No. 1
 
家电/装修平均花费8.6万元
婚宴平均花费6.9万元
蜜月平均花费5.5万元
婚戒平均花费4.8万元
腕表平均花费4.2万元
其他珠宝首饰平均花费3.7万元
礼服平均花费3.9万元
A total of 80.1% of COSMO Bride readers are newlyweds or planning to get married within 1 year. They have high consumption requirements.
Average cost on electronic applications and decoration is RMB 86,000.
Average cost on the wedding reception is RMB 69,000.
Average cost on honeymoon is RMB 55,000.
Average cost on wedding rings is RMB 48,000.
Average cost on watches is RMB 42,000.
Average cost on dresses and suits is RMB 39,000.
Average cost on other jewelry and ornaments is RMB 37,000.
会因结婚选购婚戒等珠宝。100%
认为“婚礼是一生中最重要的事，我愿意为它付出金钱和时间”。93.5 %
会因结婚装修房子。90.7%
会进行“面部美容”、美发和“身体护理 。86.5%
会因结婚购房。79.4%
认为“结婚时用的珠宝、服饰等品牌会影响我一生的选择”。73.6%
会因结婚购车。71.1%
COSMO Bride’s Reader:
100 % of readers would purchase wedding rings and jewelries for the
marriage.
93.5 % of readers agree that: “The wedding is the most important
business in my life. I would give the money and time on it.
90.7% of readers would love to decorate the house for the marriage.
86.5% of readers would select facial beauty, and the hair and body
beauty are after it.
79.4% of readers would purchase bran-new house for marriage.
73.6 % of readers say that: “The brand of jewelry and dress I am going
to wear on my wedding day will make huge inluence on me in my life.
71.1% of readers would purchase new vehicle for the marriage.
读者优势
我们拥有
最具消费力与影响力的特殊人群  崇尚优越新婚生活的社会精英
她们拥有
最雄厚的消费实力  最积极的购买规划 最迫切的消费意愿
时尚新娘的读者
处于特殊消费时期，
即将结婚的人们对新婚时期选择的品牌忠诚度会持续一生，
她们更会对其周围人群的品牌选择产生极大影响力。
As the most special period of people’s life, brand loyalty now will affect their future consumption and also that of their peers.
国内一线时尚杂志中—
时尚新娘的读者平均家庭年收入最高！约为39.9万元
时尚新娘的读者大学本科以上学历比例最高！88.7%
时尚新娘的读者企业/公司中高层管理者比例最高！55.7%
时尚新娘的读者海外留学与工作背景比例最高！42.1%
COSMO Bride readers:    in overseas experience.COSMO Bride readers:    in higher education.COSMO Bride readers:    in social status.
时尚新娘读者中，26?35岁占64.3%，平均年龄27.1岁，具备极强的消费能力与影响力。
80%的读者为新婚或未来1年内计划结婚，需求决定行为，男女共同阅读，达到最优化的有效信息传达，其中女性占90.4%。
Among COSMO Bride readers, the26~35age group accounts for 64.3%, with an average age of 27.1. This segment has the greatest
inluence and consumption capability. According to requirements, men and women
read togther, but for the main news women account for 90.4% of readers.
Successful Branding with Loyal Readers
时尚新娘的读者具有成功睿智、独具品位、信赖品牌、追求完美的特质。
时尚新娘的读者是最具消费能力与影响力的社会主流精英人群！
时尚新娘，唯一一本“阅读目的即为消费”的时尚期刊
COSMO Bride: The only magazine that readers are“Reading for Consumption” As the most special period of people’s life,brand loyalty now will affect their future consumption andalso that of their peers.
                         readers will buy the products that COSMO Bride commends.
As an absolutely authoritative magazine, COSMO Bride is relied upon bu readers, who pay particular attention to the “Bridal Fashion Trends”
and“Brand Recommendations” columns. COSMO Bride has proven a perfect platform for the bridal market
以上数据来自新生代市场监测机构
时尚新娘的读者结婚总体平均花费达37.6万元
Average wedding spending of COSMO Bride readers is
88.4 %
RMB376,000

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hit
发行优势
《时尚新娘》通过三年的期刊运作，构筑了强大而密集的发行网络，为读者的购买创造了非常便利的条件，取得了傲人成绩。
发行量增长走势
The Growth of Publishing Annually
A Living Miracle, Trends’ Fastest GrowingMagazine









2009年2008年2010年
30.8万/期
30,8000/issue
55万/期
55,0000/issue
                             万/期
60,5000/issue60.5

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多样化、高质量的专业发行
COSMO Bride is a professional bridal magazine, part of the Trends Group.Distribution is carried out by a proprietary distribution company with a strong network in collaboration with periodicals nationwide. COSMO Bride can reach out to readers perfectly.
High Circulation Coverage
专业及多样化的发行渠道
COSMO Bride boasts professional and distribution channel in 2010.
k 全国近30家百货公司，覆盖高端消费群体。
k 全国近20个一线城市机场书店及贵宾区，信息传达中外精英人群。
k 专属海报亭 在北京拥有专属的海报亭，进行品牌宣传与强势推广。
k 社区便利店 杂志优惠订阅走进北京社区好邻居便利店。
k 集团联合出样 上海300个东方书报亭，拥有时尚集团联合出样。第一时间向各地公众传达最新品牌讯息。
k 出租车及写字楼 广州出租车及写字楼电子屏幕对时尚新娘推广每天6到7次星巴克店内展示。
k 家乐福专属全国130多个家乐福等大型超市可常年为《时尚新娘》自控自主排他性促销活动和联动宣传推广。同样，为想打开卖
  场渠道的广告客户提供买赠和海报宣传的途径。
k 巨幅海报位 全国各地有数百个书报亭常年固定巨幅海报位（北京东单、西单、CBD商圈，上海淮海路、南京西路等）
k 7-11 位于繁华商圈的7-11，占有了强势的宣传终端。
k 新开发北京、上海、广州等重点城市星巴克店内展示。每月补货8次。
k Displays in over 30 largest domestic shopping malls, covers the advanced customers in China. 
k Displays in over 20 Chinese irst-tier cities airport book stores and VIP areas, the information is delivered to both domestic and
international social elites. 
k Special Poster Pavilions
COSMO Bride has Special Poster Pavilions in Beijing forbrand publicity and powerful promotion.
k Community Convenience Stores
Preferential subscription is now available in all Good-Neighbor convenience stores in Beijing.
k Cooperated Release
The 300 Orient Book Stalls in Shanghai offer all Group titles.The new brand information is issued to the public in every region at the
latest time possible.
k Taxis and Ofice Buildings
In taxis and LED displays in ofice buildings in Guangzhou,
COSMO Bride ads are showcased 6-7 times a day.
k Starbucks Display
Displays in Starbucks stores have been newly developed in
Beijing, Shanghai and Guangzhou. Displays are updated eight
times per month.
k Carrefour Special
Over 130 Carrefour supermarkets can arrange promotional
events for COSMO Bride nationwide. There will also be gifts and
posters during activities.
k Large Posters
Hundreds of book stalls support large posters (Dongdan,
Xidan, and CBD in Beijing and Huaihai Road and Nanjing West
Road in Shanghai, for example).
k 7-11
Located in CBD, 7-11 hold the cutting edge as promotion terminals.
北京Beijing161700
上海Shanghai143000
广州Guangzhou80300
重庆Chongqing6600
武汉 Wuhan8800
南京Nanjing9900
杭州Hangzhou16500
天津 Tianjin8800
郑州Zhengzhou2200
洛阳Luoyang1650
太原Taiyuan1650
厦门Xianmen2200
深圳Shenzhen11000
兰州 Lanzhou2200
济南 Jinan4400
贵阳Guiyang990
昆明Kunming8800
烟台Yantai2750
西安Xi’an9350
哈尔滨Ha’erbin8250
长春Changchun4400
沈阳Shenyang16500
福州Fuzhou2200
合肥Hefei1650
温州Wenzhou3850
石家庄Shijiazhuang2200
乌鲁木齐Urumuqi3080
呼和浩特Hohhot1100
成都Chengdu16500
青岛Qingdao3300
大连Dalian4950
海口Haikou1650
苏州Suzhou4950
无锡Wuxi1650
兰州Lanzhou2200
南昌Nanchang1320
西宁Xining1100
银川Yinchuan550
宁波Ningbo4400
长沙Changsha2750
南宁Nanning660
其他城市Others33000
Total                             605,000
大众渠道 General Channels
2%特殊渠道
Special Channels
超五星级酒店
top star hotels
高档影楼
irst-class photo studios
机场
airports
11%
报亭 vendors
69%
地铁
subways
4%
超市
supermarkets
8%
便利店
convenience
stores
3%
订阅
subscription
3%

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D1
D2
 International Market Exploration & Integrated Marketing.
 杂志推广
Magazine promotion
1.封面合作：封面故事拍摄，以明星效应带动品牌形象。
Cover story, cooperate with celebrities to increase the brand’s image.
2.视觉大片合作：艺术创作将品牌与产品的宣传推向极致。
Vision shoots: Art creation will maximize the brand and product expansion.
3.栏目深度合作：量身定制的连载冠名专辑，传播品牌文化。
Serialized Signed Columns
Column cooperation induces the brand culture, gives the readers deeper
impression about the brand.
4.人物专访：名人体验、专家访谈
Interviews: celebrity experience, expert interview.
5.产品配合：直观介绍、类比介绍，配合应季市场推广活动。
Product coordination: direct introduction, comparative introduction seasonal
marketing extension activities.
6.品牌专册策划：打造个性化的经典品牌专刊。
Supplement
Depends on the readers’ needs, COSMO Bride provides personalized classical
brands supplement for their special days, such as jewelry selection, banquet, memorial
days and so on.
  网络推广
Network mediation
1.广告链接
Advertising link
2.论坛炒作
BBS hype
3.视频播放
Video playback
4.线上评选
Online voting
时尚新娘官方刊网COSMO Bride Website
http://www.cosmobridemag.com.cn
多样化的合作空间，信息直达有效目标人群。
With various cooperation, website of COSMO Bride can transmit direct
information to the effective target group.
整合营销 优势不可挡
一站式品牌服务策略4D的合作展现
One-Stop Branding Strategic Support, Coordinate with 4-D Collaboration.
作为婚尚潮流的绝对权威刊物，《时尚新娘》获得了读者的极大信赖与认同，
时尚新娘88.4%的读者会购买《时尚新娘》推荐的品牌。
《时尚新娘》洞悉客户需求，以无可比拟的优势为各类婚尚品牌
提供了最适合的平台和广阔的市场空间。
As a lagship bridal brand, COSMO Bride delivers information across a broadreadership and fulils a leading mission.

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2011最新策划年
品牌推广
Brand Expand
国际化的市场开拓，整合性的市场推
广，建立友好合作媒体的立体合作群，
对自身品牌的有效宣传放射性影响力，
为品牌提供更多的媒体宣传与增值服
务，体现出《时尚新娘》4D发展策略，
打开广阔天地。
For Brand marketing expansion, COSMO
Bride has formulated several strategies:
International marketing extension,
integrated marketing spreading. To develop
a well-communicated relationship with
media groups in order to propagate
COSMO Bride’s influential impact
to the market, providing more media
groups to the brands to increase the
brand’s loyalty in order to reflect
COSMO Bride’s 4-D strategy for future
development.
 
 活动策划
Function Planning
1 全国5星级酒店品牌巡展：婚尚潮流发布、珠宝展示、婚庆用品展示（全年24次）
Itinerant branding exhibition in domestic 5 star hotels: trendy weddings publication,
ine jewelry exhibition, wedding appliance exhibition. (24 times annually)
Bridal Fashion Realse
COSMO Bride chief editor Wang Yang
2 百对情侣国际婚礼策划  大型蜜月境外活动
Providing hundreds of international couples’ wedding plans combine with big
overseas honeymoon events
Three times per year, Egypt, Guam, Greece
Oversea Bridal Events
Focus on the bridal target, COSMO Bride hold the oversea
wedding or honeymoon travel every year, its our remarkable event.
Cooperated with clients, we provide integrated communication.
COSMO Bride organized a tour to the Aegean and seven surrounding romantic locations
for 100 couples. The closing ceremony was held in Athens!
3 婚尚盛典
Fashionable wedding celebration
盘点婚庆产业，发布最新婚尚趋势
Develop to discover the wedding venue, publish the trendy elements of wedding
酒店类 婚纱影楼（包括婚纱） 珠宝类 新婚蜜月地（敬请期待2010年12月号杂
志隆重登场）
Discover hotels, photograph studios (including wedding gowns) fine jewelries, perfect
place for honeymoon. (Coming soon in December 2010) 
Working together with many famous brands, COSMO Bride held the irst
authoritative international wedding fashion launch in China. This proved that will
this year’s grandest and highest-level wedding fashion trends event.
 杂志、品牌、读者三方互动
The magazine, brands and readers in a three-way-lows communication situation
新娘讲堂定制
Brides to be lectures booking
由新娘发起征集读者参与，品牌提供学习机会，以讲座或沙龙形式体现，在轻松的
氛围中三围一体的宣传模式。
For readers to participate with the magazine, provide brides an opportunity to learn
about the brands and experience the top spa service which publicized the magazine
brands in a conident 3-D way.
Brides’ Classroom
Brides’ Classroom connects the brand and brides-to-be, bring
the amazing brides to the brand.
D3
D4

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全页尺寸 Full Page Trimmed Size 
(300mm x 230mm)
全页出血尺寸 Full Page Bleed Size 
(310mm x 240mm)
竖半版尺寸 Vertical Half Page Trimmed Size
(300mm x 115mm)
竖半版出血尺寸 Vertical Half Page Bleed Size
(310mm x 125mm)
跨页尺寸 Spread Page Trimmed Size
(300mm x 460mm)
跨页出血尺寸 Spread Page Bleed Size
(310mm x 470mm)
广告操作表及刊登须知
技术数据 Technical Data
k 广告片需在规定时间内送达，请预留制作时间。
k 取消定单应在出版日前50天以书面形式通知本刊，超过此期限需交纳50%违约金。
k 指定广告版需加收15%的广告费。
k 广告内容需符合国家相关法律法规，如有违反本刊有权拒绝刊登。
k 由于广告客户或其代理公司原因广告物料未能在规定时间送达，本刊将有权重复使用前一期的广告样稿。广告费按合同规定全额支付。
k 广告客户及其代理公司应提供广告终审稿，本刊将不接受在原稿上修改事宜。
k 由于广告客户及其代理公司提供的广告样稿延迟送达造成没有时间验证样本或其他问题，本刊概不负责。
k 特殊制作形式包括专辑需提前60天提供设计要求以便如期制作完成。
k Advertising materials should be delivered within the time required for editorial purposes.
k Cancellation of contracts must be notiied in writing at least 50 days prior to publication day, otherwise a 50% penalty fee will be charged.
k And fee of 15% of advertising cost will be surcharged for any speciic position request.
k Advertisement content must be in accordance with all relevant national laws and regulations; those which do not meet this standard will be rejected by Cosmo Bride.
k In the event that a client or its agent fails to deliver advertising materials on time, Cosmo Bride reserves the right to use the advertising sample of last issue with the
     advertising fee fully charged in accordance with the contract.
k The client and its agent shall supply the inal version of the advertisement. Any amendments to the original version will not be accepted.
k Cosmo Bride should not be responsible for any problems caused by the client or its agent’s delay in supplying advertising materials.
k For special formats of advertising which include supplements, design requirements shall be supplied 60 days in advance for editing and printing purposes.
月份 Month出版日 Publication Date合同截止日期 Contract Due物料截止日期 Material Due
2010年01月 2009年12月15日 2009年11月20日 2009年11月28日
2010年02月 2010年01月15日2010年12月20日 2010年12月28日
2010年03月 2010年02月15日 2010年01月20日 2010年01月28日
2010年04月 2010年03月15日 2010年02月20日 2010年02月28日
2010年05月 2010年04月15日 2010年03月20日 2010年03月28日
2010年06月 2010年05月15日 2010年04月20日 2010年04月28日
2010年07月 2010年06月15日 2010年05月20日 2010年05月28日
2010年08月 2010年07月15日 2010年06月20日 2010年06月28日
2010年09月 2010年08月15日 2010年07月20日 2010年07月28日
2010年10月 2010年09月15日 2010年08月20日 2010年08月28日
2010年11月 2010年10月15日 2010年09月20日 2010年09月28日
2010年12月 2010年11月15日 2010年10月20日 2010年10月28日
Printing Screen Line:175
广告部位置、价格 Price
封面内折页  Front Cover Gatefold1,207,500
封面外折页  Front Cover Gatefold966,000
第一跨页  1st Spread Page700,350
目录前跨  Spread Page before Content632,500
目录／卷首旁  Full Page Facing Content379,500
杂志前1/3跨页  Spread Page within 1/3 of the Magazine387,200
杂志中1/3跨页  Spread Page in the Middle 1/3 of the Magazine334,950
杂志后1/3跨页  pread Page in the Rest 1/3 of the Magazine265,650
杂志前1/3全页  SFull Page within 1/3 of the Magazine217,800
杂志中1/3全页  Full Page in the Middle 1/3 part184,800
杂志后1/3全页  Full Page in the Rest 1/3 part161,700
服装开篇旁全页(左手页)
Full Page Facing First Fashion Column(Left handpage)242,000
美容开篇旁全页(左手页)
Full Page Facing First Beauty Column(Left handpage)242,000
生活方式开篇旁全页(左手页)
Full Page Facing First Lifestyle Column(Left handpage)242,000
大片前或后单页  Full Page before or after Photo Shooting205,700
杂志后1/3部分1/2版  Half Page In The Rest 1/3 Part92,400
杂志后1/2部分1/3版  1/3Page in the Second Half of the Magazine69,300
信息栏1/6版分类广告  1/6 1/6 Page In Information Column46,200
信息栏1/12版分类广告  1/12 1/12 Page In Information Column17,325
封三  Inside Back Cover354,200
封三跨页  Last Spread Page455,400
封底  Back Cover543,950
封底折页  Back Cover Gatefold1,012,000