在戛纳创意节所有的获奖作品类别中,设计类狮子绝对算得上是一位大户。试想,还有什么比天花乱坠,奇趣奇酷又处处尽显创作者智慧的设计,更能激起你心跳的呢?!而从所有获奖作品的“原产国”来看,日本与美国果真甩掉它国好几条街。其中Design Lions的全场大奖正是被来自日本的DENTSU INC Tokyo,为其客户松下电器PANASONIC所做的“LIFE IS ELECTRIC”所拿下。 今年戛纳创意节共记111件作品获得Design Lions,广告门整理出Design Lions全场大奖以及全部金奖作品,供大家赏析。 设计类全场大奖: Title:LIFE IS ELECTRIC Client:PANASONIC Agency:DENTSU INC Tokyo 设计类狮子金奖: Title:SURGEON TRYOUTS Client:KURASHIKI CENTRAL HOSPITAL Agency:TBWA\HAKUHODO Tokyo / HAKUHODO Tokyo Title:ART WITH WATSON IBM Client:IBM IBM WATSON Agency:OGILVY & MATHER New York Title:QUANTUM OF PEACE Client:WARSAW RISING MUSEUM Agency:PANGENERATOR Warsaw Client:INTEL Agency:INTEL Santa Clara / GREENLIGHT MEDIA AND MARKETING Los Angeles, CA Title:THE FIELD TRIP TO MARS Client:LOCKHEED MARTIN Agency:McCANN NEW YORK Title:MA PLACE EST DANS LA SALLE Client:PRODISS Agency:FRED & FARID PARIS 系列获奖作品 1.Title:MT EXPO 2015 Client:KAMOI KAKOSHI CO. Agency:IYAMADESIGN Tokyo 2.Title:MT EX YOKOHAMA Client:KAMOI KAKOSHI CO. Agency:IYAMADESIGN Tokyo 3.Title:MT EX 3331 Client:KAMOI KAKOSHI CO. Agency:IYAMADESIGN Tokyo Title:VAN GOGH BNB Client: ART INSTITUTE OF CHICAGO Agency:LEO BURNETT CHICAGO Title:BEHIND THE LEATHER Client:PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS Agency:OGILVY & MATHER Bangkok 金奖2项(Retail - Temporary and Pop-Up Environment & Experience Design;Non-commercial Exhibitions & Experiences) Title:NARITA INTERNATIONAL AIRPORT TERMINAL 3 Client: NARITA INTERNATIONAL AIRPORT CORPORATION Agency:PARTY Tokyo Title:ORIGINALS Client:McDONALD'S Agency:TBWA\PARIS Title:SHIFTING PERSPECTIVES Client:SYDNEY OPERA HOUSE Agency:INTERBRAND AUSTRALIA Sydney Title:FALTER/INFERNO Client:FALTER NEWSPAPER Agency:JUNG von MATT Hamburg Title:ARTQUARIUM Client:PAPAWIN CO. Agency:OGILVY & MATHER Bangkok Client:MICROSOFT Agency:LISTEN New York Title:PAPER Client:AMERICAN HONDA MOTOR CO. Agency:RPA Santa Monica Title:OUT THERE Client:CANADA GOOSE Agency:CAA MARKETING LOS ANGELES / CANADA GOOSE Toronto Title:WORLD TABLE TENNIS CHAMPIONSHIPS 2015 Client:TV TOKYO CORPORATION Agency:DENTSU INC Tokyo 系列获奖作品(copywriting) Title:SELFIE (500 YEARS OF STORIES) TATE Client:TATE BRITAIN Agency:GREY LONDON 1. 2. |